JAPAN CONCEPTS WINS AT
THE LONDON SPIRITS COMPETITION
Japan Concepts won a Silver medal at the London Spirits Competition, which took place in London on March 20 - 21st 2019. The LSC medals are the ultimate seal of approval in the global spirits industry. In order to receive this distinction, our Aiki Gin needed to score highly in three different categories: Quality, Value and packaging.
In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receives primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits drinkers actually want to buy, whether a retail store or ordering off the menu at a London restaurant. According to CEO Sid Patel of event organizer Beverage Trade Network, "When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that - of course there is quality, but also critically appearance and overall value".